My POV on strategy

There has never been a more dynamic time to be inventing ideas in communications, an era where constant change requires a reshaping of how we tackle client challenges. One thing that remains is the essential power of great story telling. My passion for crafting narratives spans across geographies as well as a variety of sectors from FMCG to Healthcare.

Every sector has its distinct norms but great storytelling can build momentum to challenge them, I’m fascinated by how, across an evolving landscape of touchpoints and platforms, brands can define an ownable and distinct voice. Creating growth in an uncertain world.